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flag Amazon’s cheaper AI chips are challenging Nvidia’s dominance by attracting cost-conscious cloud customers.

flag Amazon is gaining ground on Nvidia in the AI chip market by offering more competitive pricing through its custom-built AI accelerators, according to industry sources. flag The company’s new Inferentia chips are being deployed at scale by major cloud clients, luring customers away from Nvidia’s dominant GPUs. flag While Nvidia remains the leader in AI hardware, Amazon’s cost advantages and tight integration with its cloud services are enabling it to capture market share, particularly among enterprises focused on reducing operational expenses.

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