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William Shatner hesitated over a Raisin Bran ad using his name as a digestion pun but approved it after revisions.
William Shatner voiced concerns about starring in Kellogg's 2026 Super Bowl ad for Raisin Bran, which playfully uses his name "Will Shat" as a pun on a vulgar term related to digestion.
At 94, Shatner, who faced childhood bullying over his name, worried the humor might be offensive, though he worked with advertisers to ensure it remained respectful.
The commercial, featuring a fictionalized Shatner delivering cereal across the U.S., includes subtle Star Trek nods but avoids direct references to his iconic role.
Despite initial hesitation, he embraced the creative process and plans to watch the final ad with friends during the Super Bowl.
William Shatner dudó sobre un anuncio de Raisin Bran usando su nombre como un juego de palabras de digestión, pero lo aprobó después de las revisiones.