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flag Scarlett Johansson stars in a record-breaking $10M Super Bowl ad for a tech giant promoting a new AI product.

flag Scarlett Johansson headlines a new Super Bowl ad for a major tech company, marking the most expensive commercial in Super Bowl history, with costs estimated at over $10 million for a 30-second spot, according to industry sources. flag The ad, which debuted during Super Bowl LVIII on February 9, 2026, features Johansson in a futuristic narrative promoting a new artificial intelligence product. flag The campaign is part of a broader marketing push by the company, which has not disclosed specific details about the AI technology showcased.

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