Pokémon’s 2026 Super Bowl ad, featuring Lady Gaga and others, celebrates the franchise’s 30th anniversary with a “What’s Your Favorite?” campaign launching new games, events, and a Go camera feature.

Pokémon’s 2026 Super Bowl ad, airing February 27, features Lady Gaga, Trevor Noah, Jisoo, and other celebrities sharing their favorite Pokémon in a celebration of the franchise’s 30th anniversary. The commercial, titled “What’s Your Favorite?”, highlights personal connections to Pokémon and launches a yearlong campaign with new initiatives including a Pokémon Go camera feature, themed community events, a life-sim game called Pokopia, and new merchandise. The ad, which notably excludes Pikachu except in the logo, ends with a call to fans to share their favorites, setting the stage for major announcements during the upcoming Pokémon Presents event.