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flag Meadow Fresh launches Fantasy Herd, a real-cow fantasy league using IoT data, starting Feb. 9, 2026, with a $20,000 prize.

flag Meadow Fresh has launched Fantasy Herd, the world’s first fantasy league using real dairy cows, at a North Otago farm in New Zealand. flag Players draft actual cows wearing smart collars that track real-time data like milk production, health, and behavior. flag The six-round competition, starting February 9, 2026, awards a $20,000 prize to the top scorer. flag The game uses IoT sensors and farm management data to create live fantasy stats, aiming to engage the public and showcase modern, tech-driven dairy farming.

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