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China's global soft power rose in 2026 due to economic engagement, tech advances, and Belt and Road investments.
China's global soft power has risen significantly in 2026, according to international surveys and analyses, with the country being the only top-10 nation to improve its Global Soft Power Index score.
This growth is attributed to reliable economic engagement, technological advancement, and consistent contributions to global development, particularly through the Belt and Road Initiative, which saw record investments and construction contracts in 2025.
Chinese brands now account for 15.1% of the Global 500 brand value, reflecting strong global competitiveness.
Overseas Chinese enterprises generated $3.6 trillion in revenue in 2024, paid $82.1 billion in taxes, and employed 5.02 million people, 65.8% of whom were local hires.
Experts credit China’s rising trust to long-term, outcome-driven partnerships, efficient project delivery, and support for multilateral institutions, especially in developing nations facing economic and infrastructure challenges.
El poder blando global de China aumentó en 2026 debido al compromiso económico, los avances tecnológicos y las inversiones de Belt and Road.