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flag A UK supermarket toothpaste beat Colgate in tests, offering better results at £2.50 less per tube.

flag A recent test of supermarket-brand toothpastes found one outperformed popular brands like Colgate in effectiveness and user satisfaction, while costing £2.50 less per tube. flag The winning product, available at major UK retailers, delivered comparable or better results in plaque reduction and fresh breath, challenging the notion that higher price equals better quality. flag The findings suggest consumers can save money without sacrificing oral care benefits.

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