Marks & Spencer relaunched its lobster and beef brioche rolls for Valentine’s Day, sparking demand for year-round availability.

Marks & Spencer has relaunched its Surf and Turf Brioche Rolls for Valentine’s Day, offering a lobster and prawn roll with cocktail sauce and a rare roast beef roll with dijonnaise, both in buttery brioche buns, priced at £6 or £3 each. Available in Foodhalls and online, the limited-edition treat has drawn strong customer praise for its taste, with many calling for year-round availability. Some shoppers questioned the "limited" label, noting prior availability during Christmas. The rolls are part of a broader trend of popular M&S seasonal products, including Valentine’s chocolates and returning Easter eggs.