Digital Hitmen Pty Ltd launched a senior-led SEO and PPC model in Jan 2026, cutting middle management to boost performance and accountability.

Digital Hitmen Pty Ltd, a Perth-based digital marketing agency, launched a senior-led delivery model for its SEO and PPC services in January 2026, placing experienced specialists directly in charge of campaign planning, execution, and optimization. The change eliminates traditional account management layers to reduce delays, improve consistency, and strengthen alignment between strategy and technical implementation. The company says the shift enhances accountability, performance, and client outcomes across all client engagements, with a focus on data-driven decisions and measurable results. The model applies to all current and new clients and includes ongoing evaluation of new technologies, including AI tools, based on performance impact.