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The NFL is considering selling live game streaming rights to tech and media companies like Apple, Netflix, and YouTube, amid shifting viewer habits and upcoming media negotiations.
The NFL is exploring selling live game rights to streaming platforms and non-traditional media companies, including Apple, Netflix, and YouTube, as it prepares for future media rights negotiations.
This shift follows a $100 million deal to stream a game on YouTube and comes ahead of upcoming talks with current partners like Disney, NBCUniversal, Paramount Skydance, and Amazon.
The league is expanding its international schedule to nine games next season and may offer separate streaming packages for some matchups.
The move reflects a broader strategy to adapt to changing viewer habits and increase reach amid growing competition from digital platforms.
La NFL está considerando vender derechos de transmisión de juegos en vivo a compañías tecnológicas y de medios como Apple, Netflix y YouTube, en medio de cambios en los hábitos de los espectadores y próximas negociaciones con los medios.