Texas Democrat James Talarico airs a costly Super Bowl ad in his Senate race against Republican John Cornyn.

Texas Democrat James Talarico is airing a high-profile Super Bowl ad in Houston, a major campaign move in his bid for the March 3 Senate primary against incumbent Republican John Cornyn. The 30-second ad, costing six figures, highlights his opposition to corporate PAC money, support for higher taxes on the wealthy, and tax relief for middle-income families. His opponent, Jasmine Crockett, questioned the ad’s timing and Talarico’s need for name recognition despite his political experience, while also challenging the source of a recent pro-Talarico super PAC attack ad. Talarico’s campaign has raised $6 million in three weeks, setting a fundraising record. No other candidates have announced Super Bowl ads, and Cornyn’s team confirmed none are planned. The race is critical as Democrats seek to break a 30-year losing streak in Texas.