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flag A North Dakota farmer gained national fame after a viral Super Bowl ad highlighted his sustainable farm.

flag A North Dakota farmer, James H. Johnson, became an unexpected celebrity after being featured in a national Super Bowl commercial for a major agricultural equipment company. flag The ad, which aired during the 2026 Super Bowl, highlighted his sustainable farming practices and family-run operation in the state’s eastern plains. flag While the company confirmed Johnson was a real farmer and the footage was shot on his actual farm, they did not disclose how he was selected. flag The ad quickly went viral, drawing praise for showcasing rural American life and prompting a surge in interest in local farming.

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