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flag MLB players approve AI avatars by Genies for fan chats, events, and paid content ahead of 2026 season.

flag Major League Baseball players have agreed to let tech company Genies create AI avatars of them for fan interactions, allowing digital chats, virtual events, and paid content. flag The deal, announced by MLB Players Inc., enables personalized avatars reflecting each player’s voice, personality, and interests, with potential monetization through in-app purchases and digital goods. flag Specific player names, pricing, and rollout details remain undisclosed. flag The initiative marks a major step in AI integration within sports entertainment, aiming to enhance fan engagement ahead of the 2026 season.

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