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MLB players approve AI avatars by Genies for fan chats, events, and paid content ahead of 2026 season.
Major League Baseball players have agreed to let tech company Genies create AI avatars of them for fan interactions, allowing digital chats, virtual events, and paid content.
The deal, announced by MLB Players Inc., enables personalized avatars reflecting each player’s voice, personality, and interests, with potential monetization through in-app purchases and digital goods.
Specific player names, pricing, and rollout details remain undisclosed.
The initiative marks a major step in AI integration within sports entertainment, aiming to enhance fan engagement ahead of the 2026 season.
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Los jugadores de la MLB aprueban avatares de IA de Genies para chats de fans, eventos y contenido pagado antes de la temporada 2026.