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Pandora is replacing silver with platinum in its bracelets to stabilize costs amid volatile silver prices.
Pandora is introducing platinum-plated versions of its popular bracelets in 2026 to reduce reliance on silver, which has seen extreme price volatility, including a 170% surge in 2025 and a 36% single-day drop in January 2026.
The company aims to cut silver’s share in its jewelry portfolio from nearly 60% to about 20% by expanding alternative materials, a move intended to stabilize costs and protect margins amid rising commodity prices and supply chain challenges.
The shift reflects a broader industry trend as brands seek to mitigate risks from fluctuating precious metal markets.
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Pandora está reemplazando plata con platino en sus pulseras para estabilizar los costos en medio de los volátiles precios de la plata.