Hallmark stars promoted new love-themed shows at the SCAD TV Festival on February 4, 2026.

On February 4, 2026, Hallmark Channel stars Alison Sweeney, Erin Cahill, Evan Roderick, Matthew Lawrence, and Chilli attended the SCAD TV Festival in Atlanta for a panel on “Power of Love,” promoting upcoming projects including Cahill’s unscripted series *Mom’s the Bride*, Roderick’s Valentine’s Day movie *Because of Cupid*, and new releases *Romance at Hope Ranch*, *Sugar & Vice: A Hannah Swensen Mystery*, and *Second Chance Love*. The event highlighted Hallmark’s focus on heartwarming stories and expanding original programming.