Canadian pop star Tate McRae faces backlash for NBC ad promoting Team USA at 2026 Winter Olympics.

Canadian pop star Tate McRae is facing backlash for appearing in an NBC promotional ad for the 2026 Winter Olympics, where she promotes Team USA’s coverage while referencing American athletes like Lindsay Vonn. Filmed in the Italian Alps, the ad features McRae, born in Calgary, in a red ski suit, humorously interacting with an owl and highlighting the opening ceremony, figure skating, and Super Bowl LX. Though the ad is part of NBC’s broader marketing campaign and not an official endorsement of Team USA, some Canadians expressed disappointment, questioning her national loyalty amid ongoing U.S.-Canada tensions. The Olympics begin on February 6, with the opening ceremony airing on NBC and Peacock.