Buick and Kendrick Lamar relaunch partnership to promote 2026 Envista GNX, tying it to Lamar’s Super Bowl performance.

Buick and Kendrick Lamar are relaunching their partnership to promote the 2026 Envista, featuring the GNX model in a social media ad set to “tv off,” linking the car to Lamar’s Super Bowl performance and personal history with Buick. Rapper Boosie questioned why Chris Brown hasn’t headlined the Super Bowl, urging fans to campaign for him. The New Edition Way tour kicked off with performances by New Edition, Boyz II Men, and Toni Braxton, earning Congressional recognition in Oakland; Michael McCary rejoined Boyz II Men in Vegas, and in LA, B2K joined them on stage and influencer Kayla Nicole made a viral appearance recreating Braxton’s “He Wasn’t Man Enough” video.