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VIDAA partners with Amdocs to let TV users easily buy streaming subscriptions directly on their screens.
VIDAA, a global Smart TV platform, has partnered with Amdocs to use its MarketONE platform for launching direct-to-TV OTT streaming subscriptions and bundles.
This allows users to discover, buy, and manage streaming services seamlessly from their TV screens, reducing friction in content access.
The collaboration enables VIDAA to onboard partners, test new bundle models, and scale globally, supporting a growing industry shift toward Smart TVs as central entertainment hubs.
Amdocs, which reported $4.53 billion in fiscal 2025 revenue, provides the technology to enhance digital commerce and customer experience.
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VIDAA se asocia con Amdocs para permitir a los usuarios de TV comprar fácilmente suscripciones de streaming directamente en sus pantallas.