U.S. streaming prices rose 19.5% from Dec 2024 to Dec 2025, outpacing inflation due to higher content costs and profit focus.

Streaming service prices in the U.S. surged 19.5% from December 2024 to December 2025, far outpacing overall inflation, according to the Bureau of Labor Statistics. This rise, dubbed "streamflation," was driven by higher content costs, including major sports rights deals like Paramount’s UFC acquisition, and a shift from subscriber growth to profitability. Platforms such as Netflix, HBO Max, Disney+, and Hulu increased prices, with ad-supported plans now costing $8–$12 and ad-free tiers $13–$25 monthly. While the 29% annual increase was steep, experts say sustained rapid hikes are unlikely, expecting instead gradual adjustments. Consumers can avoid higher costs by downgrading or canceling subscriptions, as most services operate on month-to-month terms without long-term contracts.