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flag PU Prime launched 'The Grind,' a campaign highlighting trading success through discipline and resilience, tied to its football sponsorship.

flag PU Prime launched the second phase of its 'Champion in You' campaign, 'The Grind,' on February 4, 2026, highlighting the long-term discipline, emotional resilience, and consistent effort needed for trading success. flag The initiative, tied to its sponsorship of the Argentine Football Association, features real trader stories emphasizing slow progress, self-doubt, and the importance of routine and learning from setbacks over fleeting motivation. flag The campaign underscores that sustained success comes from perseverance, especially amid uncertain market conditions in late January 2026. flag As a regulated fintech firm founded in 2015, PU Prime operates in over 190 countries, offering CFDs on multiple asset classes and boasting more than 40 million app downloads.

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