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Pro-ICE billboards calling the agency "Defensive Player of the Year" sparked backlash in San Francisco during Super Bowl Week.
Pro-ICE billboards advertising the agency as "Defensive Player of the Year" have appeared in San Francisco during Super Bowl Week, drawing criticism for equating immigration enforcement with sports achievement.
The ads, featuring a uniformed agent with a trophy and slogans about defending the homeland, were seen near Fisherman's Wharf and shared via social media.
Created by the group American Sovereignty, which has not disclosed donors or leadership, the campaign emphasizes border security and targeting criminals, though evidence for this claim is lacking.
The messaging has sparked public backlash, with residents calling the ads insensitive and politically charged, especially in a city with strong immigrant advocacy.
The campaign’s scope remains unclear, possibly limited to San Francisco for the Super Bowl event.
Las vallas publicitarias pro-ICE llamando a la agencia "Jugador Defensivo del Año" provocaron una reacción en San Francisco durante la Semana del Super Bowl.