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flag Pro-ICE billboards calling the agency "Defensive Player of the Year" sparked backlash in San Francisco during Super Bowl Week.

flag Pro-ICE billboards advertising the agency as "Defensive Player of the Year" have appeared in San Francisco during Super Bowl Week, drawing criticism for equating immigration enforcement with sports achievement. flag The ads, featuring a uniformed agent with a trophy and slogans about defending the homeland, were seen near Fisherman's Wharf and shared via social media. flag Created by the group American Sovereignty, which has not disclosed donors or leadership, the campaign emphasizes border security and targeting criminals, though evidence for this claim is lacking. flag The messaging has sparked public backlash, with residents calling the ads insensitive and politically charged, especially in a city with strong immigrant advocacy. flag The campaign’s scope remains unclear, possibly limited to San Francisco for the Super Bowl event.

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