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Pop star Sabrina Carpenter builds a chip boyfriend in a surreal Pringles Super Bowl ad, then eats him with fans.
In a 2026 Super Bowl ad, pop star Sabrina Carpenter stars in a surreal Pringles commercial where she builds a romantic partner named Pringleleo from stacked Pringles chips after the can whispers “Build him!” The ad shows the couple sharing playful, affectionate moments—kissing on a kiss cam, dining, and flying a kite—while parts of Pringleleo break off or are eaten by Carpenter.
The scene culminates with fans destroying Pringleleo, and Carpenter joins them in consuming the remains.
A 30-second version aired during the third quarter, with an extended cut available online.
The campaign, part of Pringles’ “Once You POP” branding, uses humor and fantasy to highlight the snack’s unique identity.
La estrella del pop Sabrina Carpenter construye un novio con fichas en un surrealista anuncio del Pringles Super Bowl, y luego se lo come con los fans.