PepsiCo cuts U.S. snack prices up to 15% amid declining sales and inflation concerns.

PepsiCo is cutting prices on Lay’s, Doritos, Cheetos, and Tostitos by up to 15% in the U.S., effective immediately, to address declining sales driven by inflation and consumer affordability concerns. The move, timed ahead of the Super Bowl, follows years of price increases and pressure from activist investor Elliott Management, which pushed for a 20% reduction in the product lineup. The company also introduced healthier options like protein-enhanced Doritos and snacks with cleaner ingredients, while reporting stronger-than-expected fourth-quarter revenue and earnings. Despite a 1% decline in North American snack volumes, PepsiCo aims to boost loyalty and competitiveness amid rising competition from store brands and shifting consumer preferences.