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Novo Medi Sciences' G.A.U.R.I. campaign (Jan 24–Mar 30, 2026) used free missed calls to fund chickenpox vaccines for underprivileged Indian girls, supporting their health rights.
Novo Medi Sciences launched G.A.U.R.I., a nationwide missed call campaign from January 24 to March 30, 2026, to promote immunization for underprivileged girls in India.
Starting on National Girl Child Day, the initiative encourages citizens to make a free missed call to 9555-466-000 to raise awareness and support.
Each call helps fund the distribution of NEXIPOX PLUS® chickenpox vaccines to thousands of girls, delivered by trained healthcare workers.
A real-time tracking microsite and automated thank-you messages acknowledge participation.
Supported by child rights group CRY, the campaign emphasizes inclusive, low-cost public engagement to advance girls’ health rights across India.
G.A.U.R.I. de Novo Medi Sciences. La campaña (del 24 de enero al 30 de marzo de 2026) utilizó las llamadas perdidas gratuitas para financiar vacunas contra la varicela para niñas indias desfavorecidas, apoyando sus derechos de salud.