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flag Joe & the Juice expanded to 89 UK locations by early 2026, with its viral Tunacado sandwich inspiring a TikTok tutorial to help customers recreate it affordably.

flag Joe & the Juice expanded to 89 UK locations by early 2026, adding 15 new stores in 2025. flag Its Tunacado sandwich—tuna, avocado, and tomato on rye—went viral on social media, sparking demand despite difficulties recreating it at home. flag Amid cost-of-living pressures, a company employee shared a TikTok tutorial with in-store techniques to help fans replicate the sandwich more accurately, offering a budget-friendly alternative to dining out.

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