Jeff Bezos paid $100M for a documentary on Melania Trump, which earned $7M in its debut amid mixed reviews and strategic political ties.

Jeff Bezos paid $100 million for global distribution rights to the documentary "Melania Trump," which earned $7 million in its opening weekend—marking the highest debut for a documentary since 2012 but falling short of major blockbusters. Despite mixed, largely negative reviews calling it superficial and propagandistic, the film’s release is seen as a strategic move to strengthen ties with President Donald Trump, potentially securing favorable regulatory and business outcomes. The project, backed by a $35 million marketing budget, delivered a $28 million payout to Melania Trump and signals a shift in Amazon’s documentary strategy away from progressive content. The film is set to stream on Amazon Prime Video, where it may reach a wider audience.