Homebuilders plan up to 1 million "Trump Homes" via rent-to-own, but no official program exists.

Homebuilders including Lennar and Taylor Morrison are reportedly developing a plan to construct up to 1 million "Trump Homes" under a rent-to-own initiative aimed at improving housing affordability, with private investors funding the project. The proposal would allow renters to apply rent payments toward a down payment after three years, potentially delivering $250 billion in new housing. While the idea has boosted builder stock prices and aligns with President Trump’s recent policies limiting institutional investment in housing, the White House has stated it is not actively considering the plan.