Hisense names Bench Media its primary partner in Australia and NZ to boost sales and brand visibility through digital and retail media.

Hisense has named Bench Media as its primary media partner in Australia and New Zealand, effective immediately, following a strategic review. The Sydney-based agency will lead an integrated, full-funnel media strategy combining brand and performance, leveraging local insights and global platforms to boost brand visibility, early customer consideration, and sales through digital-first planning, retail media, and data-driven optimization. The partnership aims to strengthen Hisense’s growth in home entertainment and white goods, supported by global initiatives like its FIFA sponsorship and focus on immersive, accessible innovation. Bench was selected for its strategic approach, category expertise, and ability to deliver measurable results.