Chris Stapleton stars in a 30-second Super Bowl LX ad for Traveller Whiskey, his co-created bourbon, highlighting his 2023 National Anthem performance and distillery craftsmanship.

Chris Stapleton is featured in a 30-second Super Bowl LX commercial for Traveller Whiskey, the bourbon he co-created with Buffalo Trace’s Harlen Wheatley, set to air on February 8, 2026. The ad pays tribute to his acclaimed 2023 National Anthem performance at Super Bowl LVII, highlighting behind-the-scenes distillery footage and his walk toward the field. It emphasizes the craftsmanship behind memorable moments, aligning his musical legacy with the brand’s artistry. Stapleton, a prominent country artist, joins a lineage of performers who have sung the anthem at the Super Bowl. The whiskey brand has also become Major League Baseball’s first official whiskey partner. A new exhibit at the Country Music Hall of Fame in Nashville, titled "Chris Stapleton: Since 1978," showcases his personal journey and career milestones.