Apple TV+ releases "Matchbox: The Movie" on October 9, 2026, starring John Cena in a live-action adventure.

Apple TV has set October 9, 2026, for the global release of "Matchbox: The Movie," a live-action action-adventure film starring John Cena as a framed CIA agent who reunites with childhood friends for a high-stakes international mission. Directed by Sam Hargrave and based on Mattel’s classic toy line, the film features Jessica Biel, Sam Richardson, Teyonah Parris, Arturo Castro, and others. It marks Mattel’s expansion into cinematic storytelling through its newly formed Mattel Studios, following the success of "Barbie," and is part of a broader slate of toy-based projects, including a "Masters of the Universe" reboot.