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flag U.S. obesity drug prices are dropping due to competition, slowing prescription growth, and new federal pricing rules, challenging earlier market forecasts.

flag U.S. obesity drug prices are falling due to competition and generics, casting doubt on the $150 billion global market forecast by the 2030s, with analysts revising peak growth to 2035. flag Despite strong initial demand for Wegovy and Zepbound, new prescriptions are growing slowly, driven by Novo Nordisk’s new pill. flag Meanwhile, Eli Lilly and Novo Nordisk report strong sales amid pricing pressures from Medicare copay agreements and federal pricing rules. flag Patent expirations, rising biosimilar competition, and new federal pricing frameworks are reshaping the industry, pushing companies toward biologics and accelerating M&A activity.

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