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flag UK grocery inflation dropped to 4% in January 2026, the lowest since April 2024, fueled by rising demand for value brands and healthy products.

flag UK grocery inflation slowed to 4% in January, the lowest since April 2024, according to Worldpanel data, driven by rising demand for own-label products, which made up a record 52.2% of sales. flag Consumers continued prioritizing value, with promoted items seeing strong growth, while health-focused purchases like high-protein and high-fibre foods remained popular. flag Sales of fresh fruit, fish, poultry, and chilled yoghurt rose, and functional drinks saw a 13% spending increase despite high prices. flag Lidl led physical store growth with a 10.1% rise, Ocado’s online sales jumped 14.1%, and Sainsbury’s and Tesco reported gains, while Asda and Co-op saw declines.

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