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flag LG, TCL, and Sony have quit 8K TV development due to low demand, high costs, and no native content, leaving Samsung as the sole seller without new models.

flag LG has halted 8K TV development, joining TCL and Sony in exiting the market due to weak demand, high prices, and lack of content. flag Samsung remains the only major brand selling 8K TVs, but without new models at CES 2026. flag Most consumers find 4K sufficient, and streaming services don’t offer native 8K content. flag Experts say 8K arrived too early, with little perceptible benefit at typical viewing distances. flag The industry is now focusing on better HDR, faster refresh rates, and advanced display tech like tandem OLED instead of higher resolution.

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