Justin Bieber stunned at the 2026 Grammys with a vulnerable, minimalist performance of “Yukon,” boosting his comeback and brand visibility.

Justin Bieber made a highly anticipated return at the 2026 Grammys, performing an intimate, stripped-down version of “Yukon” while wearing only silk boxers and socks from his clothing line, Skylrk. The performance, marked by minimal staging and emotional vocals, highlighted his recent album "Swag", which earned four Grammy nominations, including Album of the Year. Dressed in a custom Balenciaga suit on the red carpet with wife Hailey Bieber, who wore a black Alaïa gown, Bieber’s bold stage choice was widely seen as a strategic blend of artistry and brand promotion. The moment sparked significant social media attention and was viewed as a pivotal step in his public comeback ahead of his April Coachella headline set.