Hollywood Sign Trust head disputes Sydney Sweeney climbed sign, says CGI likely altered video.

The head of the Hollywood Sign Trust, Jeff Zarrinnam, says CGI likely altered video footage of actress Sydney Sweeney hanging bras on the sign to promote her lingerie brand, calling the scene physically impossible due to the speed and danger involved. He disputes claims she climbed the landmark, citing extreme risk, and says he’s investigating the incident, has not heard from Sweeney or her team, and may pursue legal action. Zarrinnam plans to boost security and address concerns about public perception and unauthorized use of the landmark.