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GS Caltex India honored National Mechanics Day with a cinematic campaign celebrating mechanics as essential, unsung heroes.
GS Caltex India honored National Mechanics Day on February 2 with a cinematic campaign celebrating mechanics as vital, unsung heroes of the road.
The fifth annual initiative, tied to the company’s Foundation Day, used dramatic storytelling inspired by Indian cinema to highlight mechanics’ skill and calm during emergencies.
The campaign includes teaser videos and nationwide engagement, reflecting GS Caltex’s ongoing support for the mechanic community.
The company, based in Mumbai and part of a South Korean joint venture between GS Energy and Chevron, supplies premium lubricants and base oils to major OEMs like Volvo and Hyundai.
GS Caltex India honró el Día Nacional de los Mecánicos con una campaña cinematográfica celebrando a los mecánicos como héroes esenciales y no reconocidos.