Cracker Barrel restricts employee travel meals and alcohol reimbursements to cut costs amid declining sales and rebranding fallout.

Cracker Barrel has introduced a new internal travel policy requiring employees to eat at company locations during business trips when feasible, with alcohol reimbursements restricted to cases with pre-approval, according to a leaked memo. The move, part of broader cost-cutting efforts amid declining sales and post-rebranding backlash, follows a controversial 2025 logo change that removed the Uncle Herschel mascot and drew criticism from conservative groups and former President Trump. While the dining rule is not mandatory, employees may face out-of-pocket costs if they choose alternatives. The company has not publicly addressed the policy, which comes as Cracker Barrel prepares for a 2026 menu overhaul and seeks to rebuild brand trust.