Bad Bunny headlines the 2026 Super Bowl halftime show, spotlighting Latin music and Spanish-language culture.

The Super Bowl halftime show has evolved into a global entertainment phenomenon, drawing over 100 million viewers and becoming a major cultural event. Iconic performances by Prince, Lady Gaga, Bruce Springsteen, and Kendrick Lamar have defined the show’s legacy with unforgettable moments and high-production spectacle. In 2025, Lamar’s performance set a viewership record with 133.5 million viewers, praised for its artistic depth. For Super Bowl 60 in 2026, Bad Bunny will headline, marking a milestone by centering Latin culture and Spanish-language music on the nation’s biggest stage.