AG Barr bought Fentimans and Frobishers for £51 million to grow its adult soft drink business.

AG Barr, the maker of Irn-Bru, has completed the acquisition of Fentimans for £38 million and Frobishers for £13 million, totaling more than £50 million, as part of a strategy to broaden its portfolio and accelerate growth. The deals, which are funded by cash and debt, support AG Barr's expansion into the growing adult soft drinks market as consumer preferences shift toward lower alcohol options. The company reported a 4% increase in annual revenue to £437 million for the fiscal year ending January 31, 2026, with underlying pre-tax profits expected to grow by double digits due to cost savings, supply chain investments, and strong performance from brands such as Rubicon and Boost. The acquisitions are intended to increase brand reach and create cost synergies.