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flag Yunnan’s Tea Horse Road thrives as a UNESCO-backed heritage route, boosting tourism, jobs, and rural incomes since 2023.

flag The ancient Tea Horse Road in Yunnan is seeing a resurgence as a center for heritage and slow travel, boosted by the 2023 UNESCO designation of Jingmai Mountain’s tea forests. flag From January to November 2025, over 4.98 million long-term tourists visited Yunnan, a 55% increase from the previous year, driving economic growth in more than 800 villages. flag The revival has created 63,500 jobs and raised household incomes, with travelers engaging in tea picking, traditional crafts, and cultural immersion. flag Expanded visa-free access has drawn more international visitors, prompting local adaptations like Western breakfast options. flag Historic sites now house bookstores and restaurants, blending tradition with modern tourism. flag The route remains a living link between China’s past and present, fostering cultural exchange and sustainable travel.

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