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flag Vietnam's travel demand surged in 2025, with strong international and domestic search growth, leading to Agoda’s Mega Sale offering up to 60% off hotels from February 14–28.

flag In 2025, Vietnam's travel industry saw a 20.4% year-on-year rise in international accommodation searches, driven by improved connectivity and visa policies, with South Korea, Japan, and the U.S. as top source markets and strong growth from Thailand and the Philippines. flag Domestically, searches rose 14%, led by Da Nang, Ho Chi Minh City, Hanoi, and Phu Quoc. flag Nearly half of Vietnamese travelers plan to prioritize domestic trips in 2026. flag Agoda’s Mega Sale, running February 14–28, offers up to 60% off hotels, with flash sales of up to 70% on February 17 and exclusive deals on flights and activities, available early to VIP members starting February 10.

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