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flag UK beauty brand Barry M enters administration despite profits, risking 100+ jobs.

flag Barry M, a UK-based beauty brand known for its vibrant, affordable cosmetics, has entered administration amid financial struggles despite reporting £17.4 million in revenue and improved profits by February 2024. flag The family-owned company, founded in the 1970s and led by Dean Mero, faces rising costs from UK manufacturing and supply chain issues, undermining its profitability. flag It has enlisted Begbies Traynor to explore a sale or rescue plan, with over 100 jobs at risk. flag The situation reflects broader challenges in the UK retail and beauty sectors, including high operating costs and shifting consumer habits. flag Without a buyer or refinancing, administrators will decide the company’s future.

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