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UK beauty brand Barry M enters administration despite profits, risking 100+ jobs.
Barry M, a UK-based beauty brand known for its vibrant, affordable cosmetics, has entered administration amid financial struggles despite reporting £17.4 million in revenue and improved profits by February 2024.
The family-owned company, founded in the 1970s and led by Dean Mero, faces rising costs from UK manufacturing and supply chain issues, undermining its profitability.
It has enlisted Begbies Traynor to explore a sale or rescue plan, with over 100 jobs at risk.
The situation reflects broader challenges in the UK retail and beauty sectors, including high operating costs and shifting consumer habits.
Without a buyer or refinancing, administrators will decide the company’s future.
La marca de belleza británica Barry M entra en la administración a pesar de las ganancias, arriesgando más de 100 puestos de trabajo.