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flag Lunar New Year 2026 travel demand surges, with record bookings for long-haul, premium, and multi-city trips.

flag Travel demand for Lunar New Year 2026 is surging, with Trip.com Group reporting double-digit booking growth, including nearly 40% more cross-border stays of seven nights or more and over 50% increase in long-haul bookings. flag Travelers are favoring premium options, with first-class flights up 83%, business-class travel up 38%, and five-star hotel demand rising 59%. flag Popular destinations include Chengdu, Jiuzhaigou, Huanglong, and the Sanxingdui Museum, while Europe and Oceania see strong growth, particularly Norway, the Maldives, Australia, and New Zealand. flag Multi-city itineraries and package tours are increasingly popular, reflecting a shift toward extended, seamless, and immersive travel experiences across Asia and beyond.

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