China ran a 9-day Spring Festival shopping push Feb. 15–23, 2026, to boost consumer spending and economic stability.

China launched a nine-day shopping campaign from February 15 to 23, 2026, during the Spring Festival, to boost consumer spending and support economic stability. Led by the Ministry of Commerce and eight other agencies, the initiative promotes dining, travel, shopping, tourism, entertainment, and home appliance discounts. It includes expanded trade-in subsidies, enhanced transport capacity, cultural events, and improved payment access for international visitors. The campaign aims to stimulate domestic demand during the holiday season, when spending on travel, gifts, and dining typically peaks.