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flag Italian ski towns face overcrowding from Naples day-trippers, straining infrastructure and prompting tourism diversification.

flag Italian ski resorts, especially smaller towns like Roccaraso and Alto Sangro in the Apennines, are struggling with overcrowding from weekend day-trippers, primarily from Naples, fueled by affordable bus trips and social media. flag This surge strains infrastructure, sparks resident tensions, and raises environmental concerns, while climate change reduces natural snowfall, increasing reliance on artificial snow—seen as only a temporary solution. flag Authorities have capped bus arrivals and deployed wardens to manage crowds. flag Despite rising ski pass prices and shorter seasons, attendance remains strong, prompting calls for diversification into year-round tourism like hiking and cultural activities. flag Unique destinations such as Sicily’s Mount Etna, where skiing meets volcanic terrain, are gaining global attention.

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