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flag A blind taste test reveals UK consumers prefer affordable, flavorful ketchup over premium brands like Daylesford and Heinz.

flag A blind taste test by food enthusiast Becca revealed shifting preferences in the UK ketchup market, with Daylesford’s organic ketchup scoring lowest at 1/10 due to its watery, jellied texture and excessive sweetness despite its £6.50 price. flag Tesco’s own-brand placed fourth, criticized for lacking flavor depth. flag The results challenge Heinz’s long-standing dominance, suggesting consumers may prioritize taste and value over brand loyalty, sparking debate about premium pricing and ingredient quality in everyday condiments.

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