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flag A UK anti-radicalization character, Amelia, was hijacked by far-right groups and spread via AI videos promoting hate, sparking investigations and condemnation.

flag A UK government anti-extremism game character named Amelia, a purple-haired schoolgirl created for the Prevent programme, has been repurposed by far-right groups across Europe and the U.S. flag Originally designed to warn students about radicalization, her image has been used in AI-generated videos depicting her making racist and homophobic remarks, waving the Union Jack, and attacking political figures. flag The meme, amplified by influencers including Elon Musk, has spread rapidly, inspiring versions like Maria in Germany and Emma in the Netherlands. flag Shout Out UK, the game’s creators, report a surge in website traffic and threats from extremists, with police investigating. flag They condemned the exploitation of an educational tool for hate and profit.

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