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Starbucks revamps rewards with Green, Gold, and Reserve tiers starting March 10, 2026, offering faster earning, non-expiring Stars, and exclusive perks.
Starbucks is launching a new three-tiered Rewards program on March 10, 2026, reintroducing Green, Gold, and Reserve levels after seven years of a flat system.
Members earn Stars on purchases, with higher tiers offering faster earning, non-expiring Stars, extended birthday rewards, and exclusive perks like free beverage modifications and paid trips to coffee destinations.
Reserve status requires 2,500 Stars in 12 months and includes invitations to global coffee culture events.
The update aims to boost loyalty and engagement among its 35 million active members, with existing Stars carrying over and new $2 discounts available at 60 Stars.
Starbucks renueva las recompensas con los niveles Verde, Oro y Reserva a partir del 10 de marzo de 2026, ofreciendo ganancias más rápidas, estrellas que no expiran y beneficios exclusivos.