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flag New Zealand’s fairness rules under its financial law face criticism for vagueness, high costs, and potential harm to innovation, prompting calls to refocus on clear misconduct and literacy.

flag New Zealand’s financial industry must comply with fairness requirements under the Financial Markets Conduct Act, enforced by the Financial Markets Authority, requiring institutions to implement fair-conduct programs with governance and monitoring systems. flag However, the law’s broad, subjective definition of fairness creates regulatory uncertainty, leading to high compliance costs and inconsistent enforcement. flag In 2024, industry concerns over burdensome rules prompted a government review, resulting in a 2025 draft amendment to ease requirements, though existing compliance systems may still need overhaul. flag Critics warn that applying fairness as a legal standard risks restricting consumer choice, even when individuals understand and accept risks, and could hinder innovation. flag Experts recommend shifting focus from vague fairness mandates to proven misconduct, improved financial literacy, and addressing only clear harm.

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