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flag iPhone sales hit a record $85.3B in Q4 2025, driven by the iPhone 17 and software update, boosting Apple’s revenue and profit above expectations.

flag Apple's iPhone sales hit a record $85.3 billion in the October-December 2025 quarter, a 23% increase from the prior year and the highest since the device's 2007 launch, driven by strong demand for the iPhone 17 and a free software update introducing a "liquid glass" design. flag Despite delays in AI features, including Siri upgrades, Apple's loyal customer base sustained sales, contributing to $143.8 billion in total revenue and $42.1 billion in profit—both exceeding analyst expectations. flag The company is integrating Google’s Gemini 3 AI model to enhance future features, while rising memory chip costs from AI-driven demand are pressuring margins and may lead to future price increases. flag Apple remains the top-selling smartphone brand globally with nearly 20% market share and forecasts at least 13% revenue growth for the first quarter of 2026.

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